Some brands use digital channels to sell products. At Aston Martin, we use them to create desire.
Every visit to our website, every interaction with our vehicle configurator and every step of the customer journey has the power to shape how the world experiences one of the most iconic luxury brands on the planet. We're looking for a Digital Manager to help us make those experiences even better.
This is an exciting opportunity to join our Performance Marketing team and take ownership of Aston Martin's global digital platforms. You'll play a central role in ensuring our website, configurator and wider digital ecosystem deliver exceptional customer experiences, support our commercial objectives and reflect the quality, craftsmanship and attention to detail synonymous with the Aston Martin brand.
Working closely with colleagues across Brand, Customer Experience, CRM, Data & Analytics, IT and regional marketing teams, you'll help shape and deliver our digital roadmap, bringing together customer insight, business priorities and digital best practice to create engaging and effective experiences.
You'll lead the ongoing development and optimisation of our global website and vehicle configurator, ensuring customers can seamlessly explore our products, connect with retailers and engage with our brand wherever they are in the world. Using customer data, analytics and performance insights, you'll identify opportunities to improve engagement, increase conversion and continuously enhance the effectiveness of our digital platforms.
This role is perfect for someone who enjoys combining strategic thinking with hands-on delivery. You'll work across multiple projects and priorities, balancing long-term platform enhancements with short-term optimisation opportunities and key vehicle launch activities. You'll also oversee a small team and manage relationships with external digital agency partners, ensuring projects are delivered effectively and to the highest standard.
We're looking for someone who has significant experience managing customer-facing websites, digital platforms or digital products within a complex organisation. You'll bring a strong understanding of digital journeys, user experience, analytics and conversion optimisation, alongside experience developing digital roadmaps and translating business objectives into clear digital requirements.
You'll be confident using data to support decision-making and comfortable working with tools such as GA4, Tableau or similar analytics platforms. Just as importantly, you'll be an excellent communicator who can build strong relationships with stakeholders, challenge constructively and bring people together to achieve shared goals.
Experience within automotive, luxury, premium retail or another customer-led brand environment would be advantageous, as would previous exposure to vehicle configurators or complex product-led digital experiences.
Above all, we're looking for someone who is curious, commercially aware and passionate about creating digital experiences that genuinely make a difference. Someone who can blend customer needs, business priorities and brand excellence to deliver results.
In return, you'll have the opportunity to influence the digital future of a globally recognised luxury brand, work alongside talented colleagues and contribute to exciting product launches and customer experiences that are seen around the world.
If you're ready to take the next step in your digital career and help shape how customers experience Aston Martin online, we'd love to hear from you.
Hiring Manager: Sam Allen
Grade: M
Positions: One
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don't hesitate to reach out. We're here to ensure that you can bring your best, in every way.
Let's build something remarkable together.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd.
