Department overview
The role of the Marketing and Communications department is to enhance the awareness and desirability of our brand and products on a global scale across key target markets, to drive increased demand and sales, and build long lasting connections with new and existing customers to make Aston Martin a top of mind choice.
Job purpose
The post-holder will support Aston Martin’s communications function, playing an important role in the planning, activation, and evaluation of global brand PR activities, in addition to assisting the wider Marketing and Communications team with product, corporate and internal communications activities. The Press Officer’s remit will include – but not be limited to – product launch campaigns, lifestyle media events and activation of brand partnerships.
Key duties and responsibilities
- Manage PR projects and campaigns from planning through to execution and evaluation, including dedicated strategies for key news announcements, products and events
- Establish and maintain excellent relationships with members of the international, national, and regional lifestyle media
- Oversee the flow of brand news, maintaining an always-on brand communications plans and working with senior colleagues to ensure that press releases are on track – from initial drafting, through to senior approvals and press distribution
- Assist with international liaison; assist in coordination and deployment of communications plans on a regional basis – ensuring global consistency of message and process-driven regional coordination
- Work closely with other press officers to ensure maximum synergies and consistency and coordination of global departmental messages
- Work with appointed agencies to effectively monitor and evaluate Aston Martin media coverage on a global basis, holding responsibility for delivery of regular reports and best-in-class PR and earned social measurement
- Support global brand partnerships activations, working in partnership with the licensing team
- Support PR activities and events, playing a key role in the organization of logistical elements and working with colleagues, other departments, and agencies on-the-ground to ensure smooth and successful activations
- Work alongside Lifestyle Communications Manager to maximize media coverage for the brand in the lifestyle sector on a global basis; forge new non-traditional relationships
- Implement creative and innovative activities in the lifestyle segment targeting a broad range of audiences
- Coordinate relevant media factory visits and/or drive events
- Help to expand Aston Martin’s network of media and social influencers, building new relationships and driving advocacy for the brand
- Support the delivery of Aston Martin Magazine, including collaboration on editorial strategy, internal and external promotion within key Aston Martin channels and ensuring timely distribution to Aston Martin stakeholders
Experience and qualifications
Essential experience
- Professional experience of operating in a communications role within a brand or PR agency
- Experience of working alongside media and influencers
- Project management experience of independently planning and overseeing specific projects, content shoots or campaigns
- Understanding of media measurement and evaluation best practice, including production of reports
- Working knowledge of planning and managing media events, content shoots and product launches
- Strong writing and document presentation skills, including ability to write news and press releases
- Excellent knowledge of the media landscape
- Familiarity with working with a range of internal and external stakeholders
- Understanding of new media and non-traditional media platforms
Preferred experience
- Experience of working in the automotive or luxury industries
- Knowledge of the Aston Martin brand
- Established relationships with media and social media influencers
- Experience of managing external agencies
- Familiarity with operating press release distribution tools and content management systems
- Experience of working in high pressurized environments working to tight deadlines
Essential education/ qualifications
Degree level qualification
Required skills/ behaviours
- Passionate, enthusiastic, and curious outlook – can do approach
- Strong verbal and written communication
- Interpersonal skills
- Creative and innovative thinking
- Flexible approach to working practices
- Comfortable working with a range of internal and external stakeholders
- Willingness to develop addition skills and knowledge
- Ability to effectively plan and monitor work activities
- Good analytical and planning skills
- Highly creative, self-motivated, reliable, positive and enthusiastic
- Works efficiently with others, building productive, collaborative relationships across departments, agencies and regions
- Strong team player, with the ability to collaborate effectively and build positive working relationships with colleagues
Hiring manager - Kevin Watters
Grade - 9
Positions - One
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don’t hesitate to reach out. We’re here to ensure that you can bring your best, in every way.
Let’s build something remarkable together.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
